- Consumer Info
Sources: NAR and ALTA, courtesy of Cindy Immonen, NTP, CLTP
Having a website that’s mobile friendly and being able to connect with clients on their smart phones is vital these days, according to a new report from the National Association of Realtors. This shouldn’t be a surprise to you.
In the newly released “Real Estate in a Digital Age 2019 Report,” NAR says that 76 percent of all buyers say they found their home on a mobile device.
The younger the buyer, the more likely they are to use a mobile device for their home search:
• Older millennials (29-38): 81 percent
• Younger millennials (21-28): 80 percent
• Generation X (39-53): 78 percent
• Younger boomers (54-63): 68 percent
As far as communication, the report shows that real estate professionals prefer to text with their clients.
• Text messaging: 93 percent
• Telephone: 93 percent
• Email 92 percent
• Instant messaging: 38 percent
• Postal mail: 27 percent
If you’re a title professional trying to reach real estate agents, the top social media network is Facebook. Among Realtors who use social media, the most used:
• Facebook: 97 percent
• LinkedIn: 51 percent
• Instagram: 39 percent
• Twitter: 33 percent
If you are ‘Digitally’ marketing to your clients, remember where they are spending their time – It seems mostly Facebook. Facebook is one of the most powerful marketing tools to use when marketing to your clients. Take some time to get to know Facebook. Here are some of the ways you can use Facebook for your Digital Marketing.
• Make a Facebook Business Page
• Know how to advertise on Facebook as a business
• Host a Facebook Contest
• Promote your Facebook Posts
• Have ‘Sponsored Stories’, they are a type of Facebook ad
• Understand and use ‘Facebook Open Graph’
• Understand and use ‘Facebook Exchange (FBX)’
Social Media Tips
Tip #1 Focus Five – Connect with 5 people on Social Media a day by Liking, Commenting, and Engage with them. Relationships are everything use Social Media to build the ‘Relationship”.
Tip #2 Time Block – If it’s not on the calendar there is a strong chance it will not get done. When it comes to Social Media ‘Time Block’ 1 to 2 hours monthly to batch create content. Second schedule 30 minutes weekly to schedule your posts. Third, take 15 minutes daily to do Tip #1.
Tip #3 Batch Create Content – Review the month ahead… what holiday, what “National Day of”, record your videos for the month, and create or pick your graphic content, review and reposes your content.
Being consentient on Social Media is the top key for successful Social Media!